LIVE PROPER FIT
Redefining the dating and fitness scene.When tasked to create a digital partnership between Love Island UK and Celsius, it became clear that the two brands shared one huge commonality: living fit. Our solution, the Live Proper Fit app, couples up users and helps them reach their fitness goals. The cheeky nature of the show is woven throughout the campaign — from takeovers, challenges, and an exclusive new flavor, we’ll bring out the inner-islander in every user.
2023 Leader Award - Emerging Media
LAUNCH
APP UX
EXPERIENTIAL
SPECIAL APP FEATURES
LIMITED EDITION PRODUCT
CREDITS
Harper Herman; art direction
Philip Acierno; copywriting
Tangerine Celsius; fueling our grind