KRAFT MOOSIC FESTIVAL
Let’s comfort the source of America’s favorite comfort food through music.
Humans love music. Interestingly, cows love music too. It enhances their quality of life and causes them to produce better milk, and thus, tastier cheese. So we’re throwing a music festival for dairy cows that will get people talking about the well-being of the sources of a beloved comfort food, while ultimately contributing to an even more delicious Kraft Mac and Cheese.
🏆 GRAPHIS NEW TALENT
2024 - Silver
🏆 ADDY AWARD
2024 - Silver
REAL ARTISTS WILL PERFORM TO THE COWS IN A LIVESTREAMED FESTIVAL:
LIMITED EDITION BOXES PROMOTE THE MUSIC FESTIVAL:
WRISTBAND INVITE FOUND INSIDE THE BOX:
LIVESTREAM ON KRAFT’S SITE:
“COW TRACKS” ALBUM AVAILABLE POST-FESTIVAL:
WITH SPEAKERS INSTALLED AT THE FARM, ANYONE CAN
QUEUE UP MUSIC TO KEEP THE COWS HAPPY AND THE MAC & CHEESE DELICIOUS:
CREDITS
Harper Herman; Art Director
Paige Shin; Copywriter
Philip Acierno; Copywriter
Cyndi Lauper; Singing “Girls Just Want To Have Fun” in my dreams for weeks