DRENCH’S
Mustard is done living in the shadow of another sauce.Ketchup sales have exceeded mustard’s by over 76% for years. Mustard’s done with second place. On the most American of holidays, the Fourth of July, we’re creating a perfect, colorful world… by drenching everything in sight.
SOCIAL LAUNCH
DRENCHING ACROSS AMERICA
Times Square-42nd Street Station is the only subway stop in NYC with color, and it’s been painstakingly decked out in red for years.
CREDITS
Harper Herman; Art Director
Paige Shin; Copywriter
He**z; Temporary arch nemesis