DIRT OF GLORYDirt, the new currency of champions
Persil’s Dirt is Good Project asked for a PR-worthy moment that encourages people to play their best game without fearing dirt. That’s why we’re partnering with the stars of the Sky Bet Championship, celebrating the grime on their shirts as badges of honor.
2024 Wood Pencil
🏆 GRAPHIS
2024 Honorable Mention
Following every game of the season, Dirt is Good will auction off the players’ match-worn shirts. The dirtier they are, the higher the starting price — because every stain is evidence of their struggle to reach the top.
Grass-stained shirts will take over statues in front of Championship stadiums.
CREDITS
Harper Herman; art direction
Paige Shin; copywriting
Philip Acierno; copywriting
Tom Brady; his signed jersey in my house inspiring the idea