THE COLD TUX
Hot weddings just got more chill.
There’s nothing chill about hot summer weddings. So we built the first-of-its-kind Cold Tux, a suit designed to keep a groom cool for the entire duration of a wedding. We tested it out on a real groom, on his real wedding day, in real 91° Florida summer heat. And we brought the BrrrTie to the public, via a website that completely sold out with each drop.
AD AGE
LITTLE BLACK BOOK
MEN’S JOURNAL
LATE NIGHT WITH SETH MEYERS
THE BIG DAY:
BEHIND THE (VERY CHILL) SCENES:
“THE TUX IS DEFINITELY, LIKE, PRETTY COLD.”
– Ryan Gagnon, groom
– Ryan Gagnon, groom
CREDITS
Jimmy Marble; photographer
Giancarlo Rodas-Garay; ECD
Will Sands + Fabio Bene; CDs
Aleah Jones; designer
Cherise Woo; art director
Brendan Dimech; copywriter